Email marketing software platforms are a powerful and cost-effective way for businesses to reach and engage with their audience. It allows you to send targeted and personalized messages to your subscribers, promoting your products, services, and content.
There are many email marketing software platforms available on the market, each with its own set of features and pricing plans. To help you find the best email marketing software for your business, we’ve compiled a list of 27 top options for 2023.
Find the Best 2023 Email Marketing Software Platforms for Your Business
1. ConvertKit
ConvertKit is a popular choice for bloggers and content creators, with features such as automation, landing pages, and integrations with popular platforms like WordPress and Leadpages.
2. Mailchimp
One of the most popular email marketing platforms, Mailchimp offers a range of features including customizable templates, automated email campaigns, and integration with a variety of other marketing tools.
3. ActiveCampaign
ActiveCampaign is a comprehensive email marketing platform with a range of features including automation, CRM, and marketing automation. It also offers integrations with a variety of other marketing and sales tools.
4. GetResponse
GetResponse is a comprehensive email marketing platform that includes features such as A/B testing, landing pages, and webinars. It also offers a range of integrations with e-commerce platforms and social media.
5. AWeber
AWeber is a popular choice for small businesses, with features such as automation, customizable templates, and integrations with social media and e-commerce platforms.
6. Constant Contact
This platform is known for its easy-to-use drag-and-drop editor and extensive list of templates. It also offers integrations with popular CRMs and social media platforms.
7. Campaign Monitor
This platform offers a range of features including customizable templates, A/B testing, and integrations with CRMs and social media. It also has a strong focus on data and analytics.
8. Drip
Drip is an email marketing platform specifically designed for e-commerce businesses, with features such as abandoned cart recovery, personalized product recommendations, and integrations with popular e-commerce platforms.
9. Sendinblue
This platform offers a range of email marketing features as well as SMS marketing and chat support. It also has a strong focus on data and analytics.
10. HubSpot
HubSpot is a comprehensive marketing, sales, and customer service platform that includes email marketing as well as other features such as CRM, social media, and content management.
11. MailerLite
MailerLite is a user-friendly email marketing platform with features such as automation, customizable templates, and integrations with social media and Google Analytics.
12. Sender
Sender is an email marketing platform with a range of features including automation, A/B testing, and integrations with e-commerce platforms. It also offers a range of templates and design options.
13. Benchmark
Benchmark offers a range of email marketing features including customizable templates, automation, and integrations with social media and e-commerce platforms.
14. Omnisend
Omnisend is an email marketing platform specifically designed for e-commerce businesses, with features such as abandoned cart recovery, personalized product recommendations, and integrations with popular e-commerce platforms.
15. Zoho Campaigns
Zoho Campaigns is a comprehensive email marketing platform that includes features such as automation, A/B testing, and integrations with CRMs and social media.
16. Klaviyo
Klaviyo is an email marketing platform specifically designed for e-commerce businesses, with features such as abandoned cart recovery, personalized product recommendations,
17. Emma
Emma is an email marketing platform that offers a range of features including customizable templates, automation, and integrations with CRMs and social media. It also has a strong focus on data and analytics.
18. SendX
SendX is an email marketing platform with a range of features including automation, A/B testing, and integrations with e-commerce platforms. It also offers a range of templates and design options.
19. Pardot
Pardot is a marketing automation platform that includes email marketing as well as other features such as lead generation, lead nurturing, and CRM integration.
20. Marketo
Marketo is a marketing automation platform that includes email marketing as well as other features such as lead generation, lead nurturing, and CRM integration.
21. iContact
iContact is an email marketing platform that offers a range of features including customizable templates, automation, and integrations with CRMs and social media. It also has a strong focus on data and analytics.
22. VerticalResponse
VerticalResponse is an email marketing platform that offers a range of features including customizable templates, automation, and integrations with social media. It also has a strong focus on data and analytics.
23. Pure360
Pure360 is a comprehensive email marketing platform that includes features such as automation, customizable templates, and integrations with CRMs and social media. It also offers a range of data and analytics tools.
24. EmailOctopus
EmailOctopus is an email marketing platform that offers a range of features including automation, customizable templates, and integrations with CRMs and social media. It also has a strong focus on data and analytics.
25. SendPulse
SendPulse is an email marketing platform that offers a range of features including automation, customizable templates, and integrations with CRMs and social media. It also offers a range of data and analytics tools.
26. Dotdigital
Dotdigital is a comprehensive email marketing platform that includes features such as automation, customizable templates, and integrations with CRMs and social media. It also offers a range of data and analytics tools.
27. Infusionsoft
Infusionsoft is a comprehensive marketing and sales platform that includes email marketing as well as other features such as CRM, lead generation, and automation.
When choosing an email marketing software platform, it’s important to consider your business’s needs and budget. Some platforms may be better suited for small businesses, while others may be more suitable for larger enterprises. It’s also a good idea to consider the platform’s features and integrations, as well as its data and analytics capabilities.
By considering these factors, you can find the best email marketing software platform for your business and effectively reach and engage with your audience through targeted and personalized email campaigns.
